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Business-to-business (B2B) simply means business-to-business, which is a business model that focuses on selling products and services to other companies. Think of it as a supportive company that that through their products and services helps companies succeed or boost their internal efforts. So if you sell office furniture, accounting program software or office paper like Dunder Mifflin Paper Company, you are considered a B2B company.
Now, you might be thinking that is a pretty niche business model, because how much can you really “sell” to other businesses? But, you would be surprised about how much B2B covers. B2B is more common than you think in our modern world. Services like Dropbox, General Electric, Xerox and WeWork are great examples of modern day application of B2B companies. So, if a B2B company is going to be successful, they must develop strong customer service and loyalty and create meaningful change in their customer’s business that significantly improves their performance.
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KHOJinINIDA is one of the largest online resources dedicated to small business. We have implemented a strategic and proactive approach that ensures our service delivery keeps pace with client requirements and growth at every step, without incurring any adverse impact on the customer experience or service levels. Our approach is predicated on continuous investment in people, processes and technology to guarantee a flexible business infrastructure and resource model that more than corresponds with clients’ growth expectations.
Simply put, the key to our success is our people.
We spend a great deal of time ensuring we recruit the right people and we invest similar effort in developing them both professionally and personally. Our employees possess a wealth of experience, knowledge and expertise while their commitment and work-ethic are of highest calibre. The growth of our business in the form of new client wins and the expansion of existing services clearly reflects the quality of our people. Current and future clients have the reassurance that those same people will provide the best possible service at all stages of our partnership – from the initial tender phase through to the day-to-day execution of the service delivery.
Unlike business-to-consumer (B2C) businesses whose customers are the people who purchase a product or service, B2B customers are harder to define. It is obvious their target audience is other businesses but depending on the types of businesses they are targeting, their size, decision-makers or a “buying center” will vary. Instead of marketing to individuals who can immediately buy a product like a typical B2C ecommerce business, B2B businesses have to strategically reach out to other businesses. A business customer’s purchasing decision must be in the best interest of everyone involved in the business, so your marketing plans as a B2B business must be precise, clear and engaging.
Now that we covered the basics of a B2B company, let’s take a look at some of the basic marketing steps you need to consider when you are creating a B2B company. From there, we will then look at successful examples of B2B companies and how they successfully managed the basics for their business success!
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Business to business also called B to B or B2B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. ... Business to business stands in contrast to business to consumer (B2C) and business to government (B2G) transactions.
Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output .