How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B?

The top 2 social networks for B2B marketers, LinkedIn and Twitter, area unit totally different in many vital ways that. And marketers typically use them otherwise.

LinkedIn is a lot of formal, a lot of skilled, a lot of selective, and a lot of regarding thought leadership and insights. Twitter is a smaller amount formal, a lot of wide-open, more newsy, and customarily noisier.

Top social networks for B2B marketingConsequently, B2B marketers typically post a lot of oftentimes on Twitter and share a lot of third-party content.

But what if they modified that pattern? What if B2B marketers treated LinkedIn a small amount a lot of like they are doing Twitter—much a lot of frequent however somewhat less selective posting? What impacts would that have?

Social media guru port of entry Vaynerchuk advised that approach at one amongst his recent speaking gigs. therefore the apply was tested here over the past number of weeks. What happened?

The Setup
Prior to the take a look at, posting frequency was high—typically twenty tweets per day—on Twitter, versus one or 2 updates per day on LinkedIn. Since twenty updates per day on LinkedIn would be unpleasant, the frequency was equal at 6-8 posts per day on every network.

The Impact
Not amazingly, decreasing tweet frequency junction rectifier to a drop by each engagement on and web site traffic from Twitter.

Meanwhile, dramatically increasing frequency of LinkedIn posting junction rectifier to a motivating increase in engagement, and therefore the engagement was productive (in terms of business leads generated and invites to speak). However, the exaggerated post had zero impact on web site traffic from LinkedIn. Nada. The needle didn’t move.

The Takeaways
The most valuable results of the experiment wasn’t the findings regarding engagement and traffic, however rather regarding however update programing has modified.

Conventional knowledge is that Tuesdays area unit the most effective days for social media posting (particularly on Twitter), followed by Wednesdays and Mondays, then trailing off toward the tip of the week. This experiment discovered that pattern has shifted.

B2B social media web site traffic driven, by day of weekOverall, the most effective day to post on social networks is currently Wednesday. Thursdays area unit competitor and Tuesdays area unit third, although those 2 days area unit terribly advance terms of web site traffic driven. Mon comes in fourth, and Fridays (no surprise) area unit still the smallest amount productive.

Graphically, it’s just like the chart at right.

The web path on Twitter is just about identical as for social media traffic in general: Wednesdays area unit best, followed so as by Thursday, then Tuesday, then Mon, with Fri within the rear.

On LinkedIn, however, Tuesday’s area unit best, followed by Wednesday. After that, in order, Thursday then Mon then Fri.

Those area unit the final patterns, however. Results will vary every which way and significantly from week to week.

B2B web site social media traffic by day graphic at right shows internet traffic to Webbiquity from social media sites over a six week amount (Thanksgiving week is skipped). Blue indicates the best traffic, followed by inexperienced, then yellow and orange, with red being worst.

Fridays area unit generally best, however Mondays ne’er area unit. Tuesdays and Wednesdays area unit seldom the worst. And Thursdays area unit the foremost variable.

Based on these results further as interviews with different social media professionals, here’s some basic however solid guidance:

The best recommendation relating to frequency is to post as usually as you’re ready to add worth. In different words, specialize in quality over quantity—particularly on LinkedIn. the foundation’s area unit a touch a lot of loose on Twitter, and a few repetitions of tweets (as long as it’s not overdone) is suitable.
Mix up your formats. Video tends to figure higher on LinkedIn than Twitter, however, don’t post solely videos. Animated GIFs (again, if not overdone) area unit fine to use sometimes on Twitter, however best to avoid on LinkedIn. Shoutouts to members of your network, if relevant, work well on each platform.
With the decline in organic reach across social networks, don’t be afraid to up your frequency a touch if you’re solely posting sometimes currently. simply confine mind the caveat on top of regarding post quality. Don’t have a replacement video or post to share? confine mind that asking perceptive queries can even be an excellent thanks to having interaction your network and generate thoughtful responses.
People area unit busy. after they take the time to reply to your latest tweet or LinkedIn update, don’t ignore them! Keeping the speech communication going isn’t solely smart social media prescript, however additionally extends the lifetime of your posts. on it front, confine mind that LinkedIn updates have a significantly longer “shelf life” than tweets—as long as a few of days on LinkedIn, versus a couple of hours (at most) on Twitter.
Use #hashtags! Do they help? United Nations agency knows? perhaps. Can’t hurt. You don’t ought to use them with each post, and infrequently would like over 3. you’ll be able to use a tool like Hashtagify to investigate the relative quality of various, connected hashtags.

Finally, check totally {different|completely different} concepts frequently! strive to experiment with different content formats, topics, post frequency, and post temporal order. Things modification (as noted on top of, Wednesday’s area unit the new Tuesdays on social media).

4 thoughts on “How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B?

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