Instagram is one of the fastest-growing social media networks. The photo-sharing app launched its Stories feature in August of 2016. The result has been nothing short of impressive, to say the least.
As of June 2018, Instagram Stories has 400 million daily active users – a remarkable increase from 300 million in October 2017.
The Stories feature allows users to post photos, videos, or even text that appear for 24 hours after posting. Instagram Stories are interesting and fun. You can make them as creative and interactive as you want. It provides your followers with good reasons to engage with you and come back for more.
You can use Stories to create greater brand awareness, engagement, and conversions. Most brands today use Instagram Stories to promote themselves and build their audience. If you haven’t been doing it yet, or need some tips to implement it fully into your social media content strategy, read on.
Here is how you can use Instagram Stories to build your audience.
1. Leverage Story Highlights
Did you know that you can make your Stories available to your viewers even after the 24 hour period? Just use the “Add to Highlights” feature and voila. Your Stories will be accessible on your account in the Highlights section.
Instagram Highlights allow brands to curate multiple Stories so that their audiences can watch them at their convenience; this will enable you to make your content evergreen.
Think of your Story Highlights as a movie trailer. Get creative and showcase your products in exciting ways to attract your audience.
You could feature interviews of experts in them or behind-the-scenes footage from any events you were a part of. You can even showcase photos of your customers using your products. Or consider sharing unique and interesting use cases of your products.
Kitchen is a daily food magazine available online, with a monthly readership of more than 17 million. In their Story Highlights, you will find tips on organizing your kitchen, meal plans, and recipes.
For the success of your campaigns, you need to find relevant influencers in your niche. Make sure that they are an expert in their field, have a decent number of followers, and a good engagement rate. Check out their posted content to make sure that their style and messaging aligns with your brand.
5. Share Personal Stories
People have an inherent curiosity about the way things work. To tap into that curiosity, you can share stories about your brand or your products, customer experiences, the process of creating a product, or even your employees.
Personalize the experience of your viewers with behind-the-scenes Stories which help you humanize your brand and connect with your audiences at a deeper level.
M.Gemi, an Italian shoemaker, uses Stories to showcase their culture and how they have fun at work.