Top Social Media Tactics To Generate B2B Leads

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Social media has over the past few years become the major marketing tool for many businesses, thanks to its effectiveness not only in lead generation but also boosting conversions and sales. The truth, however, is that for a long time, many B2B companies have been adamant in adopting social media as compared to a majority of B2C businesses like retail stores that have fully understood the potential of social media marketing and fully adopted it.

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