Unlike business-to-consumer (B2C) businesses whose customers are the people who purchase a product or service, B2B customers are harder to define. It is obvious their target audience is other businesses but depending on the types of businesses they are targeting, their size, decision-makers or a “buying center” will vary. Instead of marketing to individuals who can immediately buy a product like a typical B2C ecommerce business, B2B businesses have to strategically reach out to other businesses. A business customer’s purchasing decision must be in the best interest of everyone involved in the business, so your marketing plans as a B2B business must be precise, clear and engaging.
Now that we covered the basics of a B2B company, let’s take a look at some of the basic marketing steps you need to consider when you are creating a B2B company. From there, we will then look at successful examples of B2B companies and how they successfully managed the basics for their business success!