We have conducted more b2b research in manufacturing and industrial markets than anyone else. We know how to research technical products. We know how to research complex markets. We know how to research customer bases that may only consist of a handful of companies. We know how to access and interview decision makers and influencers that may equally be very senior and eager to screen out research calls, or on a production line and apparently inaccessible. We know how to advise on differentiation, value proposition development and building a brand story in seemingly commoditized markets. We understand that your market is different. Not only have we researched your target audience before, we are also steeped in experience and knowledge of all b2b markets, enabling us to blend industry-specific knowledge with best practice from across industries and provide you with rigorous advice.
The automotive industry is becoming more and more competitive, characterised by increasing globalisation, industry consolidation, diminishing margins and excessive capacity. In such an environment, the need to make every investment decision a prudent one is paramount. Similarly there is a real need to fully understand every step of the value chain if the full benefit of investment is to be felt.
Our vast experience in professional services market research encompasses many of the world’s leading professional and business services organisations, with B2B International’s team offering top-class market insight through a consultative approach that ensures the findings from our studies result in action. Our pricing research within the professional services sector takes many forms. Competitive pricing assessments are an excellent way of ensuring that your activities are appropriately in line with your competitors’. The most common pricing techniques in professional services research are Van Westendorp and Gabor Granger questioning – the relative simplicity of these techniques and the short timescale required make them extremely appropriate for busy senior respondents. If the target audience runs into the thousands, conjoint analysis and choice-based conjoint become good options.